Pantones, CMYK, RGB and HEX… What to use?

Pantone® Colors are spot colors that belong to a standardized color reproduction system. This system was created to establish consistency throughout multiple PRINTED products and producers. But what is a spot color? It is any single pure or mixed ink color. CMYK is made up of four spot colors (Cyan, Magenta, Yellow, Key or Black). The full Pantone system has 1,114 …

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