Branding is FUN.

Your brand statement is the definition of it, putting together all your thoughts about your business mission, values, promise, and character. It needs to to be a concise statement that defines what you do, how you differ from all other similar solutions, and what you pledge to consistently deliver. Brands and businesses have a statement that says something about themselves and their values. …

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Pantones, CMYK, RGB and HEX… What to use?

Pantone® Colors are spot colors that belong to a standardized color reproduction system. This system was created to establish consistency throughout multiple PRINTED products and producers. But what is a spot color? It is any single pure or mixed ink color. CMYK is made up of four spot colors (Cyan, Magenta, Yellow, Key or Black). The full Pantone system has 1,114 …

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